Mutual Mosaics
Celebrating their long-standing partnership to the LGBTQ community, MassMutual invited the San Francisco community and allies through a national campaign to participate and stand together during Pride Month.
(Easter Egg: a quarter of my face was used for talent)
To highlight that “great things happen when we stand together” a custom-made photo booth activation created a composite of all the faces at San Francisco Pride to create a Mutual Mosaic through the brand’s Live Mutual platform which featured real-time user-generated GIFs to nearly 1M people at the event and shared on social, while launching a hero film with The New York Times digital distribution and social assets on digital.
CLIENT
MassMutual
CATEGORY
Experiential | Production | Video | Social
A large branded tent footprint during the festival featured a massive video screen with over 600 faces added to a growing mosaic gallery.
