Lenny 2nd Anniversary Party
Leveraging Lenny Letter’s existing influence and sisterhood to champion Cole Haan’s Extraordinaries message via top-tier branded editorial and a star-studded experiential activation to counter program New York Fashion Week.
Created a custom content series of 6 bespoke Lenny Letters delivered straight to our target audience’s inbox. Strategic programming and a strong female voice was supported with site media, social amplification, and kicked-off with a 2 Year Lenny Letter Anniversary party. Fostering cohesive business partnerships aligned us with Lena Dunham and Jenni Konner with top tier editorial talent, and featured women with Extraordinary stories of success. Content interviews with goal-driven women like Karli Kloss and Christy Turlington and stories authored by Lena & Jenni, along with a star-studded event with Cole Haan activations, built recognition within media trades and other female focused press mentions. The highly produced and meticulously curated A-list event at the Jane Hotel successfully counter programmed New York fashion week helping the Cole Haan brand stand out on its own runway.
CLIENT
Cole Haan
CATEGORY
Experiential | Production | Media | Content
Custom Cole Haan activations to highlight stories of substance featuring women talent. Live illustrated portrait sessions by artist Hallie Bateman, and on the spot poems by Jacqueline Suskin.
