State of Pay
Thought leadership content and social assets to showcase the new, now and next in commerce, payments and technology for those seeking innovative ways to enhance and grow their business. Leveraging Synchrony’s subject matter experts in finance, retail, and banking, their business partners, and data research to provide the latest insights within the industry.
Refreshing the ordinary “talking heads” look of financial videos to a more elevated and personable style that humanizes our subject matter experts.
State of Pay was established in 2018 as an ownable, differentiated content arm for Synchrony. This multi-platform franchise delivers thought leadership and big ideas from some of the brightest minds in payments, retail and technology, often from inside the walls of Synchrony itself. State of Pay leverages real insights from Synchrony to craft the content.
CLIENT
Synchrony
CATEGORY
Content | Creative | Production | Social
Snackable social clips highlighting industry insights from Synchrony research.
In 2018 we partnered with CNBC to produce live studio segments at industry conferences, such as Money 20/20 and Shoptalk, and hosted interviews on a custom-made set. Then the start of 2019 was an evolution of written and animated content showcasing industry research and insights. Today, State of Pay continues to feature Synchrony experts and partners to uncover the new, the now, and the next through a video content partnership with The New York Times that will evolve and elevate the brand by generating awareness and strengthening their business community.